Discounts and offers

Find out what offers are available from businesses to help with the cost of living.



Children aged 16 and under can get a hot or cold meal for £1 at any time of day in Asda cafés across the UK, 7 days a week, with no minimum adult spend. Asda are extending this offer to the end of 2022.


Iceland are offering a number of cost saving initiative’s, including weekly discounts, product deals and frozen prices which are available in store, including £1 price freezes across 100s of lines for 2022, a weekly discount offering over 60s 10% off on Tuesdays & most recently The Iceland Food club, a partnership launch with Fair For You, to help families manage rising costs. There is also more to come in Autumn and into Christmas! Find out more here:


Morrisons are offering a free meal for 1 child under 16 when buying an adult meal with a value of £4.99 or over at in-store cafés.


Sainsbury’s have introduced budget-friendly meal ideas to feed a family of four for less than £5. The recipes are available on the Recipe Scrapbook at



M&S have frozen schoolwear prices across the UK, keeping 2022 prices at the same level as 2021. Their range of schoolwear clothing includes a 3 pack of Pure Cotton School Polo Shirts from £7 and a 2 pack of Pure Cotton School Jumpers from £11.


Shoe Zone is promoting a range of offers including £5 off when you join their email club, savings on selected styles, clearance deals and 2 for £10 multi-buy offers. Find out more here


Scholastic are offering parents and carers an extra 20% off our pricing on a huge range of children’s books when you buy through our School Book Clubs during September. For every order over £10, Scholastic will also donate an additional 20% of the total order value to your local school in free Rewards for them to spend on books for their libraries and classrooms.


Primark has committed to protect the prices on more than a thousand essential kids’ items. The commitment will mean that families can pick up some of its most popular essential items for the same price – underwear (from £3.50 for a 10-pack of briefs), sweatshirts (from £4.00), dresses (from £4.50) and jeans (from £6.00).


Amazon is offering 7 different ways that people can save money, including free delivery to pick up locations, affordable refurbished products, plus essential back to school offers.



Octopus Energy recently doubled its OctoAssist Fund, for customers struggling with their bills, to over £5 million.


Save up to £426 on your home cooking costs with Utilita and Iceland’s new ‘Shop Smart, Cook Savvy’ campaign, and access money-off retail vouchers. Join millions of households on the Energy High 5 movement to save hundreds, and grab free, good quality football boots at

Utilita customers can download the My Utilita app to save up to 20% on their energy spend with Smart Score. Customers can also apply for interest-free financial assistance via Power Up.


Vodafone offers VOXI for Now which is the only mobile social tariff to help those experiencing financial hardship stay connected. The £10 per month plan supports anyone claiming Job Seeker’s Allowance, Universal Credit or Employment and Support Allowance, and includes unlimited 5G data, as well as unlimited calls and texts. There is no contract or credit check and customers can pause or cancel anytime.

Virgin Media O2

Essential Broadband is Virgin Media O2’s broadband social tariff for customers in receipt of Universal Credit. The tariff provides 15Mbps at a fixed price of £15/month on a 30 day rolling contract. The company waives early termination fees for customers who move to Essential Broadband from other tariffs. Further details can be found here

More deals coming soon For the Summer Holidays, Back to School, Autumn and Christmas Retail

Get involved To become a Help for Households business partner email



Amazon is offering 7 different ways that people can save money, including accessing free entertainment such as Freevee and Amazon Music, free educational resources for school-aged children and affordable refurbished products.


Families can access a range of offers including discounted screenings, tickets and snacks. There are also midweek deals available on Tuesdays and Wednesdays.

Society of London Theatre / UK Theatre Association

As part of Kids Week, a child aged 17 or under can get a free ticket to some performances in London theatres during August when accompanied by an adult paying full price. An additional 2 children can attend for half price.


Treat the family to unforgettable big screen escapes. The Family Summer Saver pass is the perfect way to treat you and the kids to lasting memories at great value through the summer. Don’t miss out on this limited-time offer* from ODEON with tickets from £5. *Terms and conditions apply. Purchase requires a myODEON membership, which is fast and free to sign up here. Redemptions are valid between 1 August until 30 September 2022 (inclusive).

ZSL London & Whipsnade Zoo

 ZSL London and Whipsnade Zoos run a Community Access Scheme to ensure that a visit to one of our zoos is accessible to all. For the Help for Households campaign, every day ZSL is providing a limited number of additional tickets from as little as £3 per person. 


National Express

Save 1/3 on coach travel!

You can get up to a third off UK-wide coach travel with a National Express coachcard.

Save a third on coach travel with a National Express coachcar

Go North East

Until Sunday 4 September, up to three children aged 11 or under can travel for free on any Go North East service, all day, every day when accompanied by an adult aged 18 or over. This includes any tickets that have already been bought, such as weekly and monthly tickets. Applies to Newcastle, Gateshead, Sunderland and surrounding areas.

Kids go free until 4th September


A new adult £5.00 East Sussex Day ticket when using our mobile app. · Up to four children travel for free with an adult at all times (this includes Concessionary card users).

Reduced fares for bus users in East Sussex

Brighton & Hove Buses

A new adult £5.00 East Sussex Day ticket when using our mobile app. Up to four children travel for free with an adult at all times (this includes Concessionary card users)

East Sussex day ticket for £5

Hedingham & Chambers Buses

Families or groups of 5 travel across Essex in Clacton-on-Sea, Colchester, Sudbury and Braintree.


Oxford Bus Company & Thames Travel

This summer, rediscover Oxfordshire by bus with the go anywhere day ticket.

Travel on all Oxford Bus Company and Thames Travel services for just £9 for an adult all day or £17 for a family.

Bluestar Bus Travel

From Saturday 23 July, up to five people can travel on Bluestar and Unilink services, all day and pay just £5 for a group ticket. There are no time restrictions either!  This is even great value if only two of you are travelling.

5 people travel for £5 in the Southampton fare zone


You can save 10% when you travel as two adults together on Konectbus. Save money by buying direct on the Konectbus app.

Two can Tango – 10% off travel for two adults

Plymouth City Bus

Tap & Cap is the new, easy way to buy your travel. Simply tap when you get on board and tap again when you leave – no paper required!

Unlimited bus travel across Plymouth from £20 per week

For businesses


Employee recognition and award company TerryBerry is offering businesses membership for enrolling an employee in their discount scheme at a cost of £5 per employee per annum. 

The Creations Club

for details of a 25% or 50% discount on services offered for management consultancy. A further 20% off all services for businesses participating in the Help for Households
campaign. Interest free credit available for small to medium sized businesses accessing services through this campaign.

Change Consult Ltd

Change Consult Ltd is an APMG accredited organisation for Change Management training and
Consultancy that specialises in business transformation. Change Consult Ltd is offering 15% off e-learning, virtual classroom and face to face Change Management courses. Just quote the code ‘HFH15’ when purchasing online.

About this page

“The rising cost of living that we are all facing, both in the UK and globally, provides business and industry with a unique challenge and opportunity to do our bit.

I am working closely with my private sector colleagues, to develop and promote new and existing business-led initiatives that support people with rising costs of living – from discounted prices or product offers to the expansion of business-run programmes.”

– David Buttress, Cost of Living Business Tsar


  • Businesses can sign up to offer discounts as part of the Help for Households campaign.
  • The government does not endorse any specific deal or discount – this page is designed to provide information about various offers that are available. You should do your own research about your eligibility and their terms and conditions.