Campaign toolkit

The Help For Households campaign brings together over 40 support schemes to help with the cost of living. The campaign gives clear information about the different support available and eligibility, so the public know what is available to them and where they can find help.

Key messages

  • The UK Government is helping households with the cost of living. 
  • Millions in the UK are entitled to Government help with the cost of living – from childcare costs to cost of living payments  
  • Families across the country are already receiving help with their bills. Join them and check what you could be entitled to at
  • There are over forty schemes to help with the cost of living, from lower mobile network tariffs to help with your water bills. See what you could be eligible for. Visit

Using the toolkit

This campaign toolkit contains suggested messaging, social media assets and logos to help you share on social media, in newsletters and on websites. Please link all communications to